For this project, we were randomly assigned different brands to market to a randomly assinged demographic with a print campaign then expand into other media.
I was dreading being assigned tweens as a demographic. It was a challenge I had never been given before and I wasn't sure the best way to apporach kids who don't want to be spoken to like kids but are also not as intelligent as they think they are. This is design though, you don't always get to choose.
A blank page and some sarcastic banter with a fellow designer later, I came to a different concept than I had originally planned on pursueing which I felt hit the demographic better.
